The Telefonica mobile operator group, with operations in 24 countries across Europe and the Americas serving more than 300 million Internet users. Their challenge is to improve strategic decisions about network investments and new subscriber services with comprehensive centralized reporting of advanced network usage statistics, including mobile device information. They chose Sandvine to overcome this challenge. The network demographics reporting interface, showing information collected by Sandvine's industry-best traffic classification technology, including the network business intelligence SandScript policy pack. The results of implementing Sandvine were increase personalization and relevance and improved quality of experience. Operator's benefits centralized insight into global properties, for visibility into subscriber usage trends and business performance.