New CRM Solution Empowers Employees, Improves Efficiency and Revenues

Provided by: Microsoft
Topic: Enterprise Software
Format: HTML
Founded in 1897, Godrej & Boyce has 14 diverse business divisions offering consumer, office and industrial products, along with high quality services across India and worldwide. Redundant technology and poor integration were adversely affecting the sales cycle and decision making. After Microsoft Dynamics CRM 2011 was deployed with the help of Godrej Infotech, the new automated sales process led to transparency increase in customer loyalty, efficient payment collections and business growth. The new CRM (Customer Relationship Management) solution is a complete sales automation solution and offers analysis of sales activities, leads and opportunity tracking.

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