Taxmann Allied Services is a leading publisher, was managing its sales, services and marketing through separate applications and there was no integration between them. This resulted in poor collaboration between teams that led to longer sales cycles and higher cost of sales. To overcome these challenges, the company deployed Microsoft Dynamics CRM 2011 with the help of Godrej Infotech. The company has also integrated the solution with its ERP - Dynamics NAV that allows it to track the sales lifecycle from lead to billing. This empowers the management to take structured and strategic decisions. In addition, improved customer services at its call centers delivers higher customer satisfaction, and coordinated marketing campaigns add to the bottom-line.