Nexon, Korean online game company, is setting the standard through its success in online payment services. The Nexon Online Game Card which started in 2007. This prepaid card met unprecedented success. October of 2011, Nexon launched the independent brand, 'Karma Koin'. With Karma Koin, Nexon became the number one North American prepaid card service. Behind Nexon's continued success and increase in sales, however, the company had other worries. The IT operating costs were higher than expected and the company found it was not easy to ensure the same service quality to customers around the world as it tried to expand its service to all countries.