iStreamPlanet is the live streaming provider behind some of the biggest live events in the world, including the London 2012 Olympics and Sunday Night Football. When viewers called for live access to events over the Internet, iStreamPlanet found itself mired in the capital- and people-intensive business of managing video streaming around the clock. It ingeniously developed a solution that automated the live video workflow using software - but it needed a scalable, flexible, cost-effective infrastructure for hosting the new service. iStreamPlanet turned to Microsoft. By running its solution in a Microsoft-based private cloud environment, iStreamPlanet gained increased trust from customers, which contributed to early product success. It also gained a rich monitoring and management environment and a cost-effective solution that increased its competitiveness.