Microsoft solution provider RoseBud technologies didn't offer cloud services to its customers and, frankly, saw the cloud as a bit of threat. But when major companies started replacing on-premises infrastructure with cloud services, the company knew it had to adapt or risk irrelevance. RoseBud found that its business model remained appropriate in the cloud-based market, but that its delivery model did not. It made a painful cut in staff and increased its marketing resources. Five years later, the company's productivity is up 160 percent by a key measure, its customer base is up 100 percent, and revenues are up 40 to 60 percent.