PeakColo is an enterprise-class Infrastructure as a Service (IaaS) cloud service provider to other service providers. Their challenge is to succeed in the cloud services market by differentiating services from those of competitors. They chose NetApp to overcome this challenge. Deploy NetApp storage systems with the clustered Data ONTAP operating system with a VMware vCloud infrastructure. The results of deploying VMware were scales to manage 300% annual growth, provisions storage in less than two hours, meets rigorous 100%-availability SLAs to close more deals, decreases capex and opex via 73% storage requirement reduction, meets diverse customer requirements and reduces IT management costs, passing savings to customers.