deltatre won the 2014 FIFA World Cup. Not on the field, of course, but in the category of sophisticated multiple live streaming and video on demand. FIFA wanted to offer its licensees the most sophisticated second-screen experience possible and it did. The deltatre Diva player was instrumental in meeting that goal, as was the company's use of Microsoft Azure media services. In contrast to the enormous time and cost that building a datacenter for its video-processing needs would have entailed, deltatre was up and running quickly and cost-effectively with the Diva platform on Microsoft Azure.