When UMI (Urban Ministries Inc.), the largest publisher that serves African-American consumers and churches, looked to replace a legacy ERP system and reviewed vendors, it found that the capabilities it sought were standard features in Microsoft Dynamics solutions. UMI deployed Microsoft Dynamics CRM and Microsoft Dynamics GP. Today, the company enjoys superior operational efficiencies and generates substantial savings with the integrated solutions. It has enhanced the timeliness of customer shipping and is able to target customer segments with appropriate content. In a prime position as a trusted service provider to its market, UMI is now in a much better position to help its business partners reach consumers with their own offerings and to lead the industry as it grows to reach consumers around the globe.