Showcase Magazine, based in Danville, Virginia, publishes eight city/regional and private-label magazines and provides marketing consulting for its clients. Showcase Magazine publishes a variety of magazines and used many free technologies for communication and collaboration. However, managing multiple passwords and technologies was difficult for employees and the company's owner, who also handles IT management. The company adopted Microsoft Office 365 and gained access to a comprehensive suite of online tools. Showcase Magazine now runs more efficiently, offers increased value to customers, and can better focus on expanding the business into new geographies.