Publishers Clearing House is partnering with Hosting.com and leveraging VMware virtualization to achieve a hybrid cloud approach to its IT infrastructure. Their challenges are to maintain profitability through low overhead costs, accommodate fluctuations in website traffic and technological enhancements to improve user experience and deliver increasingly relevant content. They chose VMware to overcome these challenges. They have implemented Publishers Clearing House is combining an internal VMware virtualization strategy with a VMware virtualized hosting solution from Hosting.com to create a hybrid cloud platform. The results of implementing VMware were time to procure and provision servers reduced from 2-4 weeks to minutes and performance and reliability (100% infrastructure uptime) ensures customer satisfaction and regulatory compliance.