Qualcomm is the world leader in 3G and next-generation mobile technologies. Qualcomm's IT staff found performance and manageability of existing large data warehouses were becoming difficult as data volumes and business demands increased. IT staff was challenged in responding quickly enough to new business projects. The organization consolidated data onto the IBM PureData system for analytics, powered by Netezza technology, to make advanced analytics on data simpler, faster and more accessible. The results of implementing IBM were accelerated time-to-market on new solutions; decreased development time from months to days or weeks; realized up to 600 times faster query performance in some cases; enabled IT to support more projects with existing staff.