Rackspace's growth into one of the world's leading cloud and IT hosting providers, serving more than 60 percent. Rackspace lacked timely, detailed visibility into how online marketing contributed to high-value leads, sales and conversions that were managed separately in a salesforce.com CRM silo. They chose IBM to overcome this challenge. A tailored implementation automates data integration between salesforce and IBM Coremetrics Web Analytics, providing immediate, on-demand "Click-to-close" campaign reporting. The result of implementing IBM were rackspace has improved online marketing effectiveness, with an increase in high-value sales while saving money that would otherwise have been spent to manually produce outdated static reports.