RAPP Leverages Big Data and Insights to Create Diifferentiated Customer Experiences

Provided by: MapR Technologies
Topic: Data Management
Format: PDF
RAPP is a leading full-service global marketing agency that works with clients in over 80 countries to develop engaging customer experiences that create better relationships between brands and customers. They needed a hosted compute and storage environment for testing and development of new solutions. They chose MapR to overcome these challenges. They have implemented MapR distribution for Apache Hadoop. The MapR component features available on Google Compute Engine. The combination of MapR on Google Compute Engine enables the RAPP team to focus on improving their efficiency and developing new products which grow their business.

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