Real Madrid Brings the Stadium Closer to 450 Million Fans Around the Globe, with the Microsoft Cloud

Provided by: Microsoft
Topic: Cloud
Format: HTML
As the leading sports franchise in the world, Real Madrid has a lot to brag about, including more than 100 championships and a passionate fan base. But what the football club didn't have was a way to directly engage with its 450 million global supporters. That changed when it implemented a comprehensive technology solution based on the Microsoft Cloud platform. From its telemetry information, the club can see how users interact with the app, including how they open the app, if they click on advertisements proposed by the app, or use third-party applications integrated in the app to access specific areas.

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