Venture Capital (VC) companies work on behalf of their own third-party investors to provide investment. Their challenge was they had raised some issues that the website seemed to be underperforming in its online marketing through MSN, Yahoo, Google and DoubleClick. Advice was provided to the VC's team on the issues that this information raised and a qualitative assessment was undertaken to rank these in terms of severity and likelihood. VC company achieved these benefits: The due diligence process highlighted risks which could be mitigated or avoided, thus reducing the future security risks. Other previously unknown risks were identified for future consideration.