Founded in 1962, Harvey Norman is one of Australia's largest retailers, selling electrical and computer goods, furniture and bedding from 230 stores. Generating revenue in excess of A$7.7 billion, the company employs over 10,000 staff. Escott's cloud options were influenced by a Microsoft strategy to expand the scope of the firm's hosted services. Originally designed purely as a hosting service for .NET developers, the Microsoft cloud computing platform, Microsoft Azure, was becoming available to a wider range of technologies and operating systems. This flexibility, together with a solid commercial relationship, encouraged Escott to launch the site with Microsoft Azure.