Linterland is the specialist rural communication and marketing arm of Lowe Lintas & Partners. Aiming to help marketers gain a thorough understanding of rural markets, Linterland felt the need to update and upgrade to a tool that could span its network across rural India. Working with Microsoft Gold Certified Partner, Prosares Solutions, the company chose to build its new offering, Linscan, on Microsoft Silverlight 4.0. Linterland believes this to be the world's first rural marketing software. It revolutionizes planning and execution. Compatible across all widely accepted mobile platforms, it offers field force management, and, enables surveys, in real time. Additionally, it continuously updates feedback from the rural sales force to create a more robust, relevant, and up-to-date information pool.