Samsung Electronics, the top-tier brand in digital cameras, started providing its firmware update service through windows azure in September 2012. Samsung Electronics needs to delivers its products and customer service on a global scale, requiring global infrastructure. Windows azure, which features servers positioned strategically around the world, was able to deliver on Samsung Electronics' requirements. Samsung Electronics estimates that windows azure, a cloud service, reduces TCO by almost 80% over a commissioned service. Using this information for such analysis enables the company to solve issues before they sprout problems while still boosting operating efficiency in how it provides the service.