Hertz, is the car rental and leasing industry. Their challenges are to rationalize, replace, and consolidate aging legacy IT and network infrastructure across Europe, decrease total cost of IT ownership and variabilize IT costs and simplify IT operations and increase employee efficiency. They chose Cisco to overcome these challenges. They have implemented data center consolidation and virtualization using Cisco Unified Computing System (UCS) platform, VMware horizon view and SSD storage. The results of implementing Cisco were 4000 users moved to VDI on Cisco UCS, reduced physical servers from 170 to 60 and desktop client power consumption by ten percent and raised network bandwidth fourfold, while cutting desktop IT support costs by one-third.