Shopping Center Landlord Enhances Customer Experience with Wi-Fi Services

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Provided by: Cisco Systems
Topic: Networking
Format: PDF
With 400 million customer visits, including over 30 million unique customers every year, intu is one of the biggest names in retail in the United Kingdom. Their challenges are they need to provide a multichannel shopping experience, enable shoppers to connect with social networks, stream video, and opt-in for personalized deals and maintain direct ownership of technology and data. They chose Cisco to overcome these challenges. They have implemented Cisco CMX for location-based analytics and services, installed 2,500 access points and centralized management with Cisco prime infrastructure. The results of implementing the Cisco were gained view into footfall traffic to measure popularity of events and locations, grew customer database to 1 million unique registrations and over 50 percent opt-in rate for promotions and improve customer experience.
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