Small & Medium Business Trends Report

Small and medium-sized businesses (SMBs) around the world are major drivers of today’s economic growth, representing over 90% of the business population, 60%–70% of employment, and 55% of GDP in developed economies. Their leaders are hard-working, passionate entrepreneurs who face unique challenges, which change and evolve as their businesses grow.

This report examines the obstacles SMBs encounter on the road to success, offering insights on the decision-making and actions of business leaders who run them.

Using responses from 2,000+ small and medium business (SMB) owners and leaders, this report presents:

  • SMB leaders’ motivations, challenges, and goals
  • How demographics shape the SMB experience
  • The role of technology in satisfying customer expectations
  • Read now this survey to find out the latest insights for SMBs.

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