Smartro successfully built the data warehouse using the HP Enterprise Data Warehouse Appliance Optimized for Microsoft SQL Server 2008 R2 Parallel Data Warehouse. Smartro's IT department had been manually collecting, verifying data when a front or middle office requested an analysis. As it took anything from a few days to up to a month to analyze transaction data and extract management information such as invoices, settlements, credits, and purchases, both the IT division and users had difficulties in carrying out their tasks efficiently. For this reason, Smartro decided to build a data warehouse as one of its business innovation projects. The efficiency of Smartro's transaction analysis has drastically improved since the implementation of the data warehouse.