Social Media Tool Helps Sports Stars and Organisations Engage with Fans

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Provided by: Microsoft
Topic: Cloud
Format: HTML
Founded in 2009, Sports New Media works in partnership with sports stars such as Wayne Rooney, Rio Ferdinand, and Boris Becker. Sports New Media specializes in offering integrated social media management services to high-profile sports stars and organizations. It wanted to launch a cloud-based social media management tool to minimize upfront investment and rapidly gain market share. For its award-winning Syocial media management system, Sports New Media chose Windows Azure, making its service accessible around the clock through the web to more than 70 million fans.
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