PROS wanted to boost the performance of its pricing and sales effectiveness solutions. It did so by taking advantage of SQL server 2014 and in-memory OLTP capability. Throughput is 54 percent faster, and batch windows are as much as 40 percent shorter. PROS customers can also analyze a greater amount of data - and do so more frequently and in more sophisticated ways - without adding hardware or cost. Tran says that both PROS and its customers can take advantage of the reliability of SQL server.