Gradient Networks has developed Mobile Automatic Recharge System (MARS), a PC based system that enables recharge outlets to extend their services through remote agents. The application connects to a central server. It links to SQL Azure, the database component of the Microsoft Azure platform. By using Microsoft Azure to support its application, the company is helping customers save up to 35 percent in infrastructure and management costs. Furthermore, it has eased installation while gaining vast scalability and enhanced performance.