AudienceView Ticketing provides a white-label, web-based ticketing solution to theatres, arenas, stadiums, and arts organizations around the globe. Their challenges are they need to focus more resources on driving revenue, less on managing data center, streamline data center operations by standardizing with single vendor and scale to meet demands of becoming global SaaS provider. They chose Cisco to overcome these challenges. They deployed to Cisco Unified Computing System (UCS) provides scalable, high-performance server platform, Cisco UCS C-Series Rack-Mount Servers support wide range of workloads and Integration between UCS, EMC, and VMware create convenient turnkey solution. The results of deploying the Cisco were Slashed operating costs by 25 percent, licensing costs by 50 percent and reduced server provisioning from day and a half to 60 minutes.