Tawk2me: Mobile-Voice-Driven Messaging and Social Networking

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Provided by: Cisco
Topic: Hardware
Format: PDF
Tawk2Me (T2M) is a voice-driven social messaging service developed by T2M communications and given its debut launch by mobile operator MTN in Swaziland in February 2013. Their challenges are to balance low-tech nature and simplicity of service with need to expand customer base and differentiate in marketplace. They chose Cisco to overcome these challenges. The results of implementing Cisco were T2M with MTN Swaziland had attracted 10,000 users as of April 2013, based on "Word-of-mouth" alone and service expected to see accelerated growth driven by expanded partnership with MTN in South Africa.
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