With the advent of cloud computing, Primus Telecom found itself dramatically transitioning toward cloud technology. Primus Telecom's cloud platform was almost entirely based on VMware. The solution had allowed their cloud offering to grow steadily, but there were a few frustrations building - licensing was inflexible and expensive. Simple routine tasks, like provisioning new customer environments, took up to 40 minutes. Primus Telecom were already using Microsoft products in other areas, so when they began to consider alternatives to VMware, they were happy to be approached to try Windows Server 2012. A holistic view of their business by Microsoft was what drew Primus Telecom to the platform; it makes workflows easier for staff while reducing operational and staffing costs.