The Importance of Automated Ad-hoc Customer Communications

Provided by: Ecrion Software
Topic: Enterprise Software
Format: PDF
With the emergence of online portals and access to real-time data, a need arises to take this information and incorporate it into custom documents generated on-demand. Consider these statistics: 70% of buying experiences are based on how customers feel they are being treated, a 5% increase in customer retention can increase a company's profitability by 75% and 75% of marketers say that personalization has a significant impact on customer retention rates. Since 2002 Ecrion has empowered thousands of organizations to take control of their document production using public standards. The most cost-effective, efficient way organizations accomplish this is through employing a Customer Communications Management (CCM) system that makes generating one-off, on-demand documents with personalized content and time- or event-specific branding and promotions easy.

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