Human Kinetics is known globally as the information leader in physical activity and health. Their challenges are to improve storage scalability to meet present and future growth demands, downsize data center while optimizing manageability and performance and migrate to blade solution to increase data center capacity. They chose Cisco to overcome these challenges. They have implemented Cisco unified computing system optimizes capacity and enables virtualization, Cisco architecture integrates with VMware for cohesive management of virtualized machines and Cisco UCS-B series blade servers enhance data center performance. The results of implementing Cisco were increased memory capacity and performance; reduced server requirements by 50 percent by migrating to blade solution.