Odeabank provides various corporate, commercial and retail banking products and services in Turkey. Their challenges are to offer industry-leading customer service as differentiator in crowded marketplace and foster employee loyalty and build market share. They chose Cisco to overcome these challenges. They have implemented Cisco collaboration platform, supporting omni-channel contact center strategy that also extends into local branches. The results of implementing Cisco were contact center staff turnover well below market average, total asset ranking up 35 places in first 12 months and named most innovative bank in Turkey by International Finance Magazine.