The Royal National Lifeboat Institution (RNLI) of the United Kingdom asked two10 degrees, a technology consulting firm, to help it save the lives of fishermen at sea. The RNLI wanted to be able to identify the exact location of a man overboard. two10 degrees (formerly known as Active Web Solutions) created an alert system to help the Royal National Lifeboat Institution (RNLI) save fishermen's lives. To make the system affordable, two10 degrees hosted its software on Windows Azure, avoiding a large data center investment. two10 degrees expanded the system to include two-way messaging and connection to multiple emergency services environments. The solution has helped save nine lives and will scale to support millions of devices worldwide.