Aviva, a leading provider of financial services worldwide, wanted to help customers save money by basing auto insurance quotes on the behavior of individual drivers instead of statistics. To better understand potential customers, Aviva needed to collect telematics data from moving vehicles, but deploying on-premises infrastructure was too costly and complex. That changed when it implemented a hybrid-cloud solution based on Windows Azure. The solution uses Smartphones to collect telematics data that it stores in the cloud on Windows Azure SQL Database. It also integrates with an on-premises quote system and social media such as Facebook and Twitter.