UK Retailer Uses Cloud Services to Quickly Scale Major TV and Social Media Campaigns

Provided by: Microsoft
Topic: Cloud
Format: HTML
December is the most important month of the year for UK retailer Marks and Spencer and its advertising campaigns are the cornerstone of its holiday strategy. When its 2013 primetime holiday TV ad campaign encouraged people to visit a dedicated website, it was vital that it could cope with the spike in traffic. The retailer created a website using Microsoft Azure to support huge volumes of traffic while avoiding the expense of purchasing physical servers and relying on internal IT resources.

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