Vesti Mass Media is one of Ukraine's leading media companies. Founded in early 2013, the company has quickly risen to take high rankings in circulation and audience reach. They needed an automated system to manage its advertising sales processes. It has several high profile media channels, ranging from newspapers to TV, and manually managing customer relationships and ad sales across these channels was next to impossible. To automate these processes it implemented Microsoft Dynamics CRM 2011 for publishing, and has seen a dramatic improvement in management and increased revenues.