Understanding the Small and Medium Business Landscape in the UK

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Provided by: Salesforce.com
Topic: SMBs
Format: PDF
Small business decision-makers are cautiously optimistic in the current business climate and are focused on business growth. Key to that growth is their relationship with customers, namely customer retention.

However, many lack a knowledge or understanding of customer-centric technology that would allow them to meet these goals. This leaves significant room for business applications like CRMs to step in and assist SME’s growth ambitions.

This White Paper provides insight into business behavior of small and medium-sized enterprises (SMEs) across the UK and other core European countries.

This study focuses on five key areas of behavior: motivations for starting up a company, impressions of the current business climate, business needs and priorities, business applications and attitudes towards them, and buying journeys for companies.

Read more about the SMB landscape in the UK to be prepared for future.
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