Replacing several older, unwieldy software systems with a single instance of Microsoft Dynamics AX, Kent Watersports brings advanced agility to six watersports product companies. With the new ERP system, the entire family of companies benefits from higher efficiencies and better control in finance, manufacturing, distribution, IT, and sales. Global distributors, retailers, and vendors can engage more productively with the Kent Watersports companies. Business owners, with access to real-time, comprehensive financial and operational information, can direct products, brands, distribution channels, and go-to-market initiatives, to give each company the best chance of success. For such highly regarded brands as O'Brien, HO Sports, and Connelly, Kent Watersports will have an increased ability to grow and thrive in a highly competitive market.