Kroma develops and manufactures all-natural, botanical makeup products, distributing them through apothecaries, dermatologist offices, plastic surgeons, and spas throughout the United States. Their challenge are to improve customer service, increase sales and reduce costs. They chose Cisco to overcome these challenges. They deployed to Cisco Smart Business Communications System for Small Business, Meets with prospective customers using Cisco WebEx and Promotes products at the point of sale using Cisco Digital Signage, part of the Cisco Digital Media System. The results of deploying Cisco were more than doubled sales closing ratio, reduced phone bills by 33 percent, reduced shipping costs by 15 percent and reduced power consumption by 10 percent.