With a wide distributor base, Prima Group has deployed its internally developed Windows Phone app to automate its B2B business processes and enhance business intelligence. In the process, the Group IT Company, Prima Management Service (private) Limited (PMS) identified an opportunity to expand into new business avenues by offering the Sales Force Automation application (SFA) and business intelligence platform to external clients around the globe. Prima Group deployed its sales force automation app to Nokia Lumia devices running on Windows phone 8.