Adobe Systems

Displaying 1 - 10 of 30 results

  • The Next Mobile Decade

    White Papers · Oct 2018 · Provided By Adobe Systems

    Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: How 500 marketing and IT...

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  • A Digital Intelligence Briefing

    White Papers · Oct 2018 · Provided By Adobe Systems

    There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalisation plays a key role as top organisations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and...

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  • Adobe Experience Index (US): Consumer Experience Expectations Score & Insights

    White Papers · Oct 2018 · Provided By Adobe Systems

    Executive Summary: Digital Experiences have a long way to go Regardless of age, consumers agreed on the ranking of the Experience Business tenants Consumers are highly likely to appreciate personal service but much less likely to expect that service from a human Improve everyday situations (driving or shopping) versus...

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  • The New Customer Journey

    White Papers · Oct 2018 · Provided By Adobe Systems

    Like oxygen, analytics breathes life into the customer behind the screen. Find out how analytics can help you deliver just what your customer needs. Read the article now to learn how to: Identify the customer behind the device Link customer behavior across devices Measure the success of every...

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  • Magic Quadrant for Digital Marketing Analytics

    White Papers · Oct 2018 · Provided By Adobe Systems

    For the third year in a row, Gartner named Adobe a Leader in digital marketing analytics. Our superior understanding of marketers’ needs, flexible features, and satisfied customer base are some of the highlights mentioned in the Gartner Magic Quadrant for Digital Marketing Analytics 2017. Read the report to learn:...

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  • Market to Users - Not Their Devices

    White Papers · Oct 2018 · Provided By Adobe Systems

    Market to people, not their devices. Real people want real experiences. With data done right, you can deliver relevant, personalized experiences every time. Find out how a data management platform (DMP) can help in Market to me. Not my device. Read the article now to learn the following: ...

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  • Forrester Wave™: Experience Optimization Platforms, Q2 2018

    White Papers · Oct 2018 · Provided By Adobe Systems

    According to Forrester, Adobe is the only Leader in their evaluation of Experience Optimization Platforms. Adobe received the top scores in the following categories: Current Offering Strategy Market Presence Adobe Target utilizes AI-powered optimization to help you understand your customers from day one and make an impact every...

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  • The Value of AEM Assets

    White Papers · Oct 2018 · Provided By Adobe Systems

    Delivering customers the right content, at the right time, on the right device is crucial to your success. Read The Business Value of Adobe Experience Manager Assets to see how. Adobe Experience Manager Assets can help you: Launch assets and campaigns faster Create new assets and render existing assets...

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  • The Business Impact Of Investing In Experience

    White Papers · Oct 2018 · Provided By Adobe Systems

    Customer experience has quickly moved from competitive differentiation to business imperative. In a world where the answer to almost any question is at our fingertips, where AI is becoming a part of everyday life, and where we can get a week's worth of groceries delivered to our homes in less...

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  • The Business Value of Adobe Experience Manager Sites

    White Papers · Oct 2018 · Provided By Adobe Systems

    Transform your digital marketing strategy by delivering a unified, consistent experience across all channels in just one platform. Read The Business Value of Adobe Experience Manager Sites to see how our solution has helped brands: Improve productivity for delivering content Increase revenue year over year Triple ROI in about...

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