Infographic: Build Consumer Trust with Privacy-Assured Marketing Honoring consumer data privacy without sacrificing personalization is a delicate balance. To do it, savvy brands are adopting privacy-assured marketing strategies where consumer trust and personalization are prioritized equally. So, what is privacy-assured marketing? It’s a commitment to implementing tools, systems, and processes required to: Be trustworthy stewards ...

Empower Your Business Through Better Security Security is the foundation of success to any digital business. But security-related interruptions do happen, and can have far-reaching consequences such as losing customer trust and injuring your reputation. As a security or IT leader, part of your ongoing security, risk-management, and compliance strategy is sourcing the best solutions ...

The OWASP Top 10 provides a list of the most common types of vulnerabilities often seen in web applications and list’s objective is to raise awareness about common security vulnerabilities, drive awareness across development practices, and help instill a culture of secure development. Making the most of the OWASP Top 10 requires understanding where and ...

A Forrester Total Economic Impact Study | Akamai Edge Security Forrester recently surveyed 35 Akamai customers to understand the Total Economic Impact (TEI) of our security products and services. Based on their responses, Forrester created a composite customer with $1.5 billion in revenue. This customer, they calculated, experienced risk-adjusted, present value benefits totaling $5,989,705 over ...

Empower Your Business Through Better Security Security is the foundation of success to any digital business. But security-related interruptions do happen, and can have far-reaching consequences such as losing customer trust and injuring your reputation. As a security or IT leader, part of your ongoing security, risk-management, and compliance strategy is sourcing the best solutions ...

The OWASP Top 10 provides a list of the most common types of vulnerabilities often seen in web applications and list’s objective is to raise awareness about common security vulnerabilities, drive awareness across development practices, and help instill a culture of secure development. Making the most of the OWASP Top 10 requires understanding where and ...

Forrester recently surveyed 35 Akamai customers to understand the Total Economic Impact (TEI) of our security products and services. Based on their responses, Forrester created a composite customer with $1.5 billion in revenue. This customer, they calculated, experienced risk-adjusted, present value benefits totaling $5,989,705 over three years: $1,052,310 Security full-time equivalent savings $4,662,847 Revenue protection ...

New business models have extended the identity boundaries of today’s digital businesses: IT and security leaders must manage identities and access across a variety of populations (employees, partners, and customers), devices, apps, and hosting models. A strong digital identity and access management (IAM) strategy protects your firm and its customers from sophisticated cybercriminals and improves ...

How to Comply with Data Privacy Laws and Improve Customer Trust Fueled by well-publicized data breaches, identity theft, and related scandals, consumer privacy legislation is being rapidly enacted across the globe. The European Union’s GDPR launched in 2018, and the California Consumer Privacy Act (CCPA) becomes law on January 1, 2020. These two high-profile data ...

How to Comply with Data Privacy Laws and Improve Customer Trust Fueled by well-publicized data breaches, identity theft, and related scandals, consumer privacy legislation is being rapidly enacted across the globe. The European Union’s GDPR launched in 2018, and the California Consumer Privacy Act (CCPA) becomes law on January 1, 2020. These two high-profile data ...