The strong bond between marketing and sales remains one of the most highly valued assets of high-performing companies. According to Forrester, companies with aligned departments enjoyed a 38% higher sales win rate and become 67% better at closing deals. Alignment of both teams results in better customer retention rates, higher sales win rates, easier deal ...

Selling has evolved enormously in the past decades, transforming to a new level of innovative art. While 80% of sales reps think they are good at qualifying opportunities, still 51% of forecasted deals do not close. With today’s demanding and digitally empowered buyers, sales pros have to be innovative in applying new approaches to find ...

In the age of a digitally empowered customer, delightful experience lies at the heart of any digital technology agenda, which means simplifying customer-facing processes to make digital interactions quick and enjoyable. Business process management becomes a paramount facilitator of customer engagement across digital channels. According to Forrester, 30% of BPM initiatives had customer experience (CX) ...

A suitable CRM solution empowers businesses and help them gain a competitive advantage. Therefore, it is crucial to make a well-informed CRM buying decision. According to Gartner, CRM Market is expected to become a $37 billion industry by the end of 2017 while 2016 Forrester’s CRM adoption survey shows that 55% of polled enterprises have ...

In today’s fast-paced digital environment where customers have unlimited access and are well-informed about your brand and products, marketing and sales departments can no longer stick to their siloed mentality. According to Forrester, companies with aligned departments enjoyed a 38% higher sales win rate and become 67% better at closing deals.

Many organizations are considering investing in next-gen Sales Force Automation (SFA) solutions, as this software provides sales teams with consistent and transparent control over core processes starting from activity tracking, opportunity and lead management, territory and quote management, and sales forecasting. According to Gartner, SFA will be a $9.4 billion market by 2019. In order ...

Being one of core changing elements, digital transformation is repositioning to address organizations’ biggest opportunities in today’s shifting landscape. Digital transformation has become a central component of modern business strategy. CEOs expect that 41% of enterprise revenue will come from digital business by 2020, almost double what it was in 2015. This continuous process requires ...

In the era of the digitally native customer and ever-shifting landscape, digital transformation has become one of the most viable strategies to accelerate business activities, processes, business growth and to fully leverage the available opportunities through new technology. Successful companies are leveraging digital transformation to become more customer-centric while enhancing their operational processes.

Surviving and thriving in the age of the customer and digital economy means constantly improving organizational performance and efficiency, and creating new opportunities for innovation and business growth. In pursuit of operational excellence, business process management becomes the paramount aspect for value creation, high quality customer experience, cross-functional collaboration and innovation.

Today’s market is experiencing fundamental shifts in how digitally-native customers interact with brands and make purchasing decisions. Understanding this dynamics and implementing the necessary changes is definitely the context for ongoing digital transformation initiatives.