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  • Redefining the Luxury Concept

    White Papers // Jun 2005 // provided by brandchannel

    Luxury brands have often been associated with the core competences of creativity, exclusivity, craftsmanship, precision, high quality, innovation and premium pricing. These product attributes give the consumers the satisfaction of not only owning expensive items but the extra-added psychological benefits like esteem, prestige and a sense of a high status ...

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