Falcon Social

Displaying 1 - 4 of 4 results

  • Building a better cross-channel customer journey

    White Papers · Oct 2015 · Provided By Falcon Social

    Building awareness and driving purchases are as important as ever. At the same time, optimising the post-purchase phase and creating an outstanding overall customer experience are becoming key differentiators, separating successful brands from middle-of-the-pack players. The task of integrating and improving experiences along the entire customer journey—a company-wide process—will fall...

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  • How to handle a social media crisis

    White Papers · Sep 2015 · Provided By Falcon Social

    Social media is turning up the heat for brands. More than ever before, consumers are expecting a seamless brand experience from any company, and if they don’t get one, they’re not afraid to let you know. By 2016, 40% of the world’s largest enterprises will be primary customer service channel.using...

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  • How to create a social content strategy for your business

    White Papers · Sep 2015 · Provided By Falcon Social

    It’s important that content is carefully planned out to ensure that you reach your objectives for social. When content is created on an ad-hoc basis, you risk communicating content that’s off-brand, or off target for your long-term objectives. Planned content promotes regular posting, and allows for a consistent workflow to...

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  • How to manage social customer service

    White Papers · Sep 2015 · Provided By Falcon Social

    Customer service is the single most important factor in how much people trust your brand. Social media is now a major channel for customer service, and it will only become more crucial in the coming years. This handbook is based on our experiences working in enterprise social media management with...

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