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E Commerce: A Concept to Digital Marketing
The people are into the days of technological advancement in every walk of life, thereby making equation of life more easy and comfortable. E-commerce is one of those areas which have given new dimension to the marketing ability. To this, internet service has proved a milestone in handling and completing...
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Mobile Commerce - A Mode of Modern Business
Mobile Commerce (M-Commerce) is a buzz today in India. With half a billion mobile subscribers, emerging competition, innovative ways to attracts customer's way of doing business has undergone sea change by the use of mobile. Mobile commerce or M-commerce is conducting business using mobile device, it is an extension of...
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Marketing Strategy on Different Stages PLC and Its Marketing Implications on FMCG Products
The world of fast moving consumer goods is possibly the hardest, cruelest and disciplined industries all them all: the sheer science, and extraordinary thought, the investment in consumer and competitor analysis for truly focused market orientation, the value validity and constancy of marketing knowledge determines market share, profitability and survival....
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Risk Management in Banking Sector - An Empirical Study
Risk management is the application of proactive strategy to plan, lead, organize, and control the wide variety of risks that are rushed into the fabric of an organizations daily and long-term functioning. Like it or not, risk has a say in the achievement of the authors' goals and in the...
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Conceptual Study on Marketing Strategies of Retailers
The concept of retail stores was popularized after the first world war when companies started shifting from centralized management structures to multi-divisional product-based organizations. Retailing encompasses the business activities involved in sending goods and services to their consumers for their personal family or household use. There is wide range of...
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Evolution and Future of Environmental Marketing
Environmental marketing (popularly known as green marketing) refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be eco-friendly in it or produced and/or packaged in an environmental friendly way. There were three long phases in the evolution of the...
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Growing Trends of E-Commerce and Its Role in Consumers' Buying Pattern
Growth of internet is the changing the consumer behavior and expectations dramatically since few years. Companies who are doing their business through online try to understand the consumer behavior pattern and the drastic changes in the shopping pattern. Companies are also start changing their products as well as marketing strategies...
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Impulse Buying Behaviour in Retail Stores - Triggering the Senses
In today's post-modern era shopping has become a social and leisure activity, reducing the number of cognitively planned purchases made by consumers. Some view impulse buying as an "Act of freedom" occurring within restricted situations. However in this type of behavior cool, rational, information processing choices are uncommon and rare,...
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