Mobile Commerce (M-Commerce) is a buzz today in India. With half a billion mobile subscribers, emerging competition, innovative ways to attracts customer’s way of doing business has undergone sea change by the use of mobile. Mobile commerce or M-commerce is conducting business using mobile device, it is an extension of electronic commerce. It is used ...

The world of fast moving consumer goods is possibly the hardest, cruelest and disciplined industries all them all: the sheer science, and extraordinary thought, the investment in consumer and competitor analysis for truly focused market orientation, the value validity and constancy of marketing knowledge determines market share, profitability and survival. A number of variations of ...

In today’s post-modern era shopping has become a social and leisure activity, reducing the number of cognitively planned purchases made by consumers. Some view impulse buying as an “Act of freedom” occurring within restricted situations. However in this type of behavior cool, rational, information processing choices are uncommon and rare, and most of the decisions ...