Consider this: 82% of customers stopped doing business with brands due to a bad experience, and 79% of customers tell others about their bad experience. Clearly, it’s time to stop talking about customer centricity and do something about it. Listen to this webinar, presented by Brian Solis, globally recognized as one of the most prominent ...

This webinar, presented by Scott Anderson, CMO at Sitecore, will explore how visionary context marketers are shifting their mindset and acquiring the necessary technology to understand every customer and use that intelligence to shape every experience at scale, in real-time. Some specifics you’ll take away: How to align your marketing technology to eliminate data silos ...

Rapid technology disruptions, high customer demands, and gaps in staff skills to address both, are some of the crucial challenges most digital marketers face today. With so much energy going toward these in-the-moment needs, it can be easy to lose sight of your future plans, much less any sense of progress toward a mature digital ...

Companies like Apple, Uber, and Starbucks are showing the world that customers don’t necessarily buy products – they buy outcomes. These outcomes are the inherent need or desire that customers are trying to satisfy, and C-level executives are realizing that the key to success lies in delivering those outcomes. A focus on outcomes is critical ...

Companies like Apple, Uber, and Starbucks are showing the world that customers don’t necessarily buy products – they buy outcomes. These outcomes are the inherent need or desire that customers are trying to satisfy, and C-level executives are realizing that the key to success lies in delivering those outcomes. A focus on outcomes is critical ...