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IBM Rational targets engineering lifecycle management (Ovum)
With increasing amounts of software content, the management of the systems engineering process has also proved increasingly challenging. Software, mechanical, and electrical engineers rely on their own toolsets, with the data from each tool locked away in its own repository. Lacking inter-process standards above the level of Internet protocols, most...
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10 Critical Sales Management Reports That Salesforce.com Can't Generate
Today, over 100,000 companies have come to rely on salesforce.com because everything they need to do their jobs is in one place. Or is it? While sales managers love the real-time visibility into their team’s activities so they can forecast sales with confidence, there is still an untapped goldmine sitting...
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A Recommended Classification Approach for Multilevel e-Commerce Marketing Using Decision Tree Method
MLECM is a multilingual e-commerce used in international marketplace. This paper is a crucial part of today's e-businesses. They generate revenue, offer an avenue for promotion and are an easily accessible means of providing information about a company. MLECM is an innovative system that helps to build its own multi-level...
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E-CRM Framework: Service to Customer Perspective
In today's growing economy every business organization has realized that the central component of growth strategy is customer satisfaction. So customer relationship management is the main strategy that every business organization is following. CRM is now main mantra of marketing. The concept of E-CRM is due to development in the...
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E- Business - A New Paradigm in Business Management
Technology plays a very important part in the people lives today. Everything ranging from education to profession, from healthcare to managing day to finances, from communication to entrainment from sports to shopping, everything is technology driven. Electronic business primarily means integrating Information Technology (IT) into the traditional business model. The...
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Analyzing the Factors Essential for B2C Websites
The growth of B2C e-commerce is totally based on the satisfaction which user get during accessing the websites therefore many websites fail to reach their objectives because they neglect consumer's perspective. In this competitive world everyone wants to reach the top therefore; companies must identify their consumer's behavioral characteristics to...
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A Secure M-Payment Protocol for Mobile Devices
Mobile devices, such as cell phones, and PDAs are becoming more popular each day. The large number of mobile users along with the ubiquitous nature of mobile devices has created a huge market for mobile commerce. But for that market to be realized users have to trust the security measures...
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Analysis of Marketing Strategies of Idea Cellular as Perceived by its Employees
In today's competitive world communication plays a very important role. The intensified competition in the market has lead consumers to enjoy sumptuousness of choice and higher bargaining power. The 'Freedom to choose' has made organizations customer centric. Telecom companies are striving for distinction in the way they provide service to...
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To develop a successful business, the businessman need to identify the people or businesses they are aiming to sell their products or services to; it is therefore important that they identify and understand the colors that will attract their specific market. Color psychology is not an exact science and there...
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Customer Relationship Management Based on Increasing Customer Satisfaction
Customer satisfaction describes the interaction between corporate behavior and customer behavior, its theoretical research began in the 1990s, after 10 years of research, and the theory has been greatly developed. At the same time, because of the development of Customer Relationship Management (CRM) theory, research about customer satisfaction has also...
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