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Engagement, Business Value: How to Deal with the 21st Century Customer
In a recent study, McKinsey found customer engagement to be the #1 concern of executives. What is customer engagement? Who's done it well? Who hasn't? Author and thought leader Paul Greenberg shares how to help drive customer engagement and make your business successful in the 21st century.
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A Study on E-Commerce Security Issues and Solutions
E-commerce is basically trading in product or services using computer network such as the internet. With the invention of the World Wide Web (WWW) in 1989, the mere idea of electronic commerce which takes place through internet has been transformed into reality. With the rapid development of e-commerce, security issues...
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A Multi-Ontology System for Modeling the Information Flow in a Warehouse
The warehouse is one of the major links in the supply chain; it plays a vital role in improving firm's profitability and customer satisfaction. The following paper proposes an information flow modeling within a warehouse using ontologies. Ontologies consist of facilitating communication and ensuring an understanding of contents of the...
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Protect Your E-Commerce Visitors from Client-Side Injected Malware
Client-Side Injected Malware (CSIM) includes unauthorized widgets (product recommendations and deals), advertisements and spyware scripts that are injected into websites by extensions installed on browsers, or by malware downloaded unintentionally to the visitor's computers, tablets and mobile devices. Prevalent in all browsers and operating systems, these injections cause visitors to...
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Identification of Supply Chain Management Problems: A Review
At various levels of decomposition the authors can analyze the supply chain problem. At the first level problem of supply chain management which is consist of many sub problems as product design, customer services, logistic management and others. They can define all the problems as general and in specific way....
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Information Quality - Crucial Aspect of E-Commerce
In the absence of an opportunity to physically interaction with products in the online environment, online information plays a critical role in enabling e-commerce consumers purchase decisions. Thus, it is critical to understand what leads to consumer satisfaction with online information quality. This paper investigates how the quality of certain...
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Consumer Behavior Analysis Through Network Captures Using Big Data
For any business it is crucial to listen its target audience, understand market trends and must possess the ability to predict the future of the business. But understanding the mindset of the consumer has always been challenging for the businesses. Hence to understand the requirement of its customers and market...
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Finding Similar Products in E-commerce Sites Based on Attributes
In this paper, the authors present a preliminary study on the problem of finding products similar to a product given as input, based solely on their attributes. They assume that they are given a set of products from a same category of a same on-line store, were each product is...
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Gamification as a Tool for Influencing Customers' Behaviour
In this paper, the authors identify the impacts of gamification on customers' behavior. The most important applications of games in marketing and mechanisms of gamification are presented in the paper. A detailed analysis of the influence of gamification on customers using two brands, Foursquare and Nike, was also presented. Research...
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Data Mining and the News Boy Model in B2B E-Commerce Supply Chain
In day-to-day life business as well as market competition is increasing. Because of that the commercial environment and enterprise organization structure is more and more complex and enterprise management is professional in a higher and higher degree. In recent years, with high speed development of internet and rise of B2B...
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