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Revenue Management in E-Commerce: A Case Study
The price is one of the most important aspects of marketing activities. Establishing the appropriate price is the ultimate requirement for revenue maximization. Dynamic pricing, which is simply a price change whenever there is a change in demand or other parameters, could prove useful to determine the appropriate price. Dynamic...
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Analysis of Software Engineering Models For Software Development and Quality Management
The Software Development Life Cycle (SDLC) is the well-defined process in which the software designers, database designers, database developers and users collaborate to build the application software. This paper presents the comparison of two models of software engineering for developing a software product and quality management. It is deal with...
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Realities of Supply Chain Collaboration
Supply Chain Management (SCM) evolved from a traditional focus on purchasing and logistics practiced between the mid-1960s and mid-1990s, to a broader, more integrated emphasis on value creation in the new millennium. Leading companies increasingly view supply chain excellence as more than just a source of cost reduction rather, they...
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Implementation of Data Mining in Online Shopping System Using TANAGRA Tool
Data mining is a technology that is used for identifying patterns and ways from large quantities of data or other repositories. This technology works in a way that it adopts data integration method to generate data warehouse. Then with the help of algorithm, it extracts useful information. Data mining is...
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Corporate Social Responsibility Versus Social Business
Today, researchers and business practitioners highlight the potential of managing business-society relations more strategically. In this paper, it is aimed to contrast Corporate Social Responsibility (CSR) with social business as defined by the researchers. In accordance to that aim, primarily background of the corporate social responsibility and social business will...
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Supply Chain Inventory Problem with Price Increased and Demand Rate Depends on Retail Price
In this paper, the authors investigate the supply chain inventory problems when the supply price increases and market demand rate depends on retail price. This paper will be to determine optimal special order quantity, retail price and production cycle by maximizing the increment of joint total profit. Furthermore, due to...
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In this paper, the authors devoted to the study of buzz marketing, a concept that is in expansion in the present advertising landscape, to study its relevance and importance in corporate advertising communication. The object of this communication is to contribute to the comprehension of the effectiveness of a buzz...
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The Impact of Consumer Behavior on Green Marketing: An Analysis
Green marketing is an environment friendly and companies are constantly trying to find the best ways to reach the customers with their green message. Customers are becoming more demanding and they have started to pay more attention to the environment, wealth and health. What is important with brands is how...
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An Intelligent System with B2B Context
Most flourishing organizations perceive that the aim of any business is to create worth for their customers. Marketers in today's international economy recognize customers area unit a vital element within the worth making method. Marketers also understand that worth is relative to competition. Providing higher worth than competitors helps a...
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Values Orientation in Business Through Service Innovation: A Conceptual Framework
Service innovation evinced as the most discernible facet of service literature. It has been viewed as a strong mechanism to create value for customers, communities, business alliances and society. The emergence of service-dominant logic has brought about a radical change in terms of how value is created through service innovation....
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